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Kunnath Pharmaceuticals launches antiviral herbal product across India

Kunnath Pharmaceuticals launched antiviral immunity booster capsules under the brand name ‘Viromune’ across the country and is looking to achieve a turnover of ₹2,000 crore in the next three years.

Viromune is an Ayurvedic formulation consisting of 17 potent herbs and their properties range from antiviral to natural immunity boosting, along with a well balanced blend of essential vitamins and minerals.

The aim is to sell 25 lakh packets of the product in the first year, 50 lakh packets in the second year and 1 crore in the third year across the country, Kunnath Pharmaceuticals MD K C Abraham told.

“We are planning to achieve the ₹2,000 crore turnover target in the coming three years. Our new product line will help us in this process,”.

The company is spending over ₹100 crore in research and development and on the new products.

“We are already exporting our products to 12 countries, which include Australia, Canada, the UAE etc. (The) company is envisaging a plan to reach at least 75 countries in the near future,”

Musli Power X-Tra Said to Improve CD4 & Hb Counts in HIV Patients

Musli Power X-Tra, the blockbuster Ayurvedic formulation, which has been caught in a few controversies, has proven to be of use in bettering certain critical blood counts in patients infected with HIV+, the precursor to AIDS, a preliminary study from Kerala has claimed.

The study was done by an NGO, Atmata Kendram, which is a multi-centre organization that is spearheading the health service initiatives of Archdiocese of Changanancherry, a unit of Kerala’s Syro Malabar Church, one of the prominent Eastern Rites of Roman Catholic Church. Specifically, the study was conducted at Accept Kripa Bhavan, a unit of Atmata Kendram in Kerala’s Alappuzha District.

‘Atmata’ stands for Archdiocesan Temperance Movement for Awareness and Treatment of Addicts, and is a registered Charitable Society, noted for its work among HIV infected and patients suffering from various substance addictions.

Musli Power X-Tra, created and patented by Kerala based Kunnath Pharmaceuticals, has in recent years outgrown its original intention as an intimacy enhancer, and proven to be of effect in sports performance and infertility treatment, according to its creator.

The study tried to rope in 618 HIV affected patients registered with four centres of Atmata Kendram, in the districts of Thiruvanathapuram, Kottayam, Pathanamthitta, & Alappuzha. From among this population, around 50% gave their voluntary consent to be part of this study. But finally, 73 patients participated to the full extent, and was taken as the study sample. Of them, results from 27 patients who successfully participated in the study from beginning to end were considered.

The lab tests before and after the study were conducted by Thyrocare Technologies, headquartered in Mumbai.

On an average, CD4 level increased by 34.99% and Hb level increased by 14.39% in the selected study group, the study’s Project In-Charge said.

One interesting aspect of the study is that the study sample contained HIV patients who are both pre and post ART.

Anti Retroviral Therapy (ART), or Highly Active Anti Retroviral Therapy (HAART) as it is commonly known, is the principal treatment in modern medicine for managing HIV infection and AIDS. HAART is also the only approved HIV therapy in the world by medical organizations and governments. Though prohibitively costly earlier, the efforts of various Indian pharma majors have brought down its costs significantly. However, a fringe section of physicians worldwide continue to be sceptic about HAART’s effectiveness.

The study results involving Musli Power X-Tra was presented recently before media and public during an event convened at Accept Kripa Bhavan, Alappuzha to commemorate World AIDS Day on December 1st.

However, how Musli Power X-Tra might be helping to improve CD4 & Hb counts is not clear. Speaking to Seasonal Magazine, KC Abraham, Founder & Managing Director of Kunnath Pharmaceuticals, opined, “Though the exact pathway of action is not known, our hunch is that Musli Power X-Tra’s action of bettering overall health through better immunity might be how this is working.”

This is not the first time that an Ayurvedic formulation has staked its claim in improving counts like CD4. Ayurveda might indeed have a role in managing HIV infection, as Ayurveda’s principal strategy is bettering the immune system. The Human Immunodeficiency Virus (HIV), on the other hand has the principal strategy of debilitating the immune system.

The study was led by CV Vinayakan, a journalist, and supervised by Fr. Thomas KD, Director of Atmata Kendram. The study is not corroborated by any Medical or Government Agency, and was partially supported by Kunnath Pharmaceuticals.

Musli Power X-Tra is a formulation of nine Ayurvedic herbs and minerals. Kunnath Pharma is mulling to deliver it at 50% cost to deserving HIV patients through Atmata Kendram.


Seasonal Magazine

Singapore Study Disproves Musli Power - Cialis Connection

Boosted by the development, company has launched a special discount scheme for senior citizens.

A recent comprehensive study done by a Singapore based laboratory has confirmed that Musli Power Extra, the controversial herbal formulation, doesn't contain Tadalafil (used in Cialis), Vardenafil (used in Levitra), Sildenafil (used in Stamina Booster), or any synthetic steroids, or over 200 allopathic molecules. The study result came as a shot in the arm for Kunnath Pharmaceuticals, manufacturers of Musli Power X-tra, which had announced a Rs. 5 crore reward for anyone proving that their herbal formulation was laced with any of these PDE5 Inhibitors, which are used as erectile dysfunction drugs. Earlier, Mass Spectrum Analysis done on the formulation at Bangalore's Sequent Research Ltd had also disproved the Musli Power - Tadalafil connection.

Boosted by these affirmations, the company recently launched a discount scheme for senior citizens. Seasonal Magazine caught up with Dr. KC Abraham, founder of Kunnath Pharmaceuticals, to find out the latest developments regarding their blockbuster drug, Musli Power Extra:

Recently you had launched a discount-scheme for senior citizens. What made you go for such a strategy?

A good percentage of Musli Power X-Tra users have been senior citizens. Some of them were finding it difficult to afford the medicine on a regular basis, according to the feedback we were receiving directly at our offices as well as from the over one lakh medical shops across the country where the product is available. Now, most services are being offered to seniors at a discount, like railways or financial services, reflecting their relatively challenging earnings situation. So, we were working on a solution, and recently we launched it by offering 90s pack at Rs. 1200 against MRP of Rs. 2000, and 60s pack at Rs. 900 instead of Rs. 1400. This is perhaps the first time that any medicine belonging to any medical system has been made available at a discount to senior citizens. And the discount is quite good at 35-40%. If they bring in our ad coupon provided in several dailies, the discount can go up to 50% of MRP.

How does the discount-scheme work or how can senior citizens avail of this offer?

The offer is available directly from our offices. Senior citizens can either visit or order it through mail. We require full address and age proof. Those ordering through mail should enclose a DD or Cheque at par in favour of Kunnath Pharmaceuticals, payable at Ernakulam. We will deliver the packs directly to the customer via courier. A maximum of four packs can be ordered by a senior citizen at a time. This has been kept so as this is a time-limited offer for one month during which we expect to deliver only one lakh packs under discount.

How has been the response to this offer?

The response has been surprisingly strong, much above our expectations. We think we will run out of packs even before March ends.

How have you been responding to allegations that Musli Power Extra contains Tadalafil, the active ingredient in the erectile dysfunction drug Cialis?

There has been only one allegation, which was made by a Delhi based pharmacy institute. Their study was totally unfounded, as they don’t have facilities for Mass Spectrum Analysis, which as you might know, is the gold standard to accurately find out all the ingredients in a formulation. So, even though numerous studies by drug administration agencies of various state governments had repeatedly proven that Musli Power doesn’t contain tadalafil, vardenafil, sildenafil, or any synthetic steroids, we decided to go in for Mass Spectrum Analysis at Bangalore’s Sequent Research Ltd, which is one of a handful of Indian labs doing this quite expensive study. Now their study has also come out which totally disproves the claim that Musli Power X-Tra contains Tadalafil or any other similar allopathic compounds. Even more recently, our product underwent a more detailed study by a top-notch laboratory in Singapore, and this study not only confirmed the absence of tadalafil, but the absence of around 200 active allopathic molecules. In other words, no allopathic or synthetic active ingredient either invented or likely to be introduced are there in Musli Power Extra.

So, you are not paying anyone the Rs. 5 crore reward for proving Tadalafil’s presence?

Why should we? In fact, we should be suing this Delhi pharmacy setup for making such an irresponsible statement, even while they were perfectly aware that they simply don’t have the facility to make such a claim, that is Mass Spectrum Analysis. But we don’t pursue such things, as we know who is behind these small setups. MNC pharma giants whose sales have been affected by our popularity is behind all these.

Recently, you have strengthened your anti-imitation strategy for Musli Power X-Tra. Has imitative products become a real threat?

Yes, definitely this is a threat, but not only for us, but for our customers. You see, we have this good thing going for us, due to a superior formulation and wide publicity. Some manufacturers of spurious medicines are trying to piggyback on - or downright exploit - our efforts by making similar packs with similar names. Now the latest strategy is offering medical shops a profit margin of over 70% to push such products. That is why we have started placing ‘Beware of Imitators’ warning prominently in all our publicity materials. You will be surprised at the kind of nifty designs and names used to feel and sound like our product. We have a collection of them, sent in by our customers and executives. Many customers only check the pack and bottle in detail, only on realizing that the (duplicate) medicine is not effective. So, now we are publicising the different ways in which the original Musli Power X-Tra can be identified and confidently bought. Apart from the over one lakh medical shops, the product is available directly from our offices, through mail order, and from our website as well as other e-commerce sites approved by us.


Seasonal Magazine

Who - Gmp To Kunnath Pharmaceuticals Is Now Accredited With Who - Gmp -(World Health Organization's Good Manufacturing Practice) Certifications By American Global Standards

Yet Another Quantum Leap In Our Continued Commitment To Provide World Class Quality And Purity In Health Care - Kunnath Pharma Proudly Announces That Our World Class Fully Modernised, State Of The Art And Techonology Manufacturing Unit At "Vii/311 B, Janasakthy Road, Mudavur, Muvattupuzha. Is Now Accredited With Who - Gmp - (World Health Organization's Good Manufacturing Practice) Certifications By American Global Standards, Montecito, Ca, 93108 Usa. Unit Produces Musli Power X-Tra Capsules, The Sachet For Human Health. At Kunnath Pharmaceuticals We Always Believe Quality Means Purity, Purity Means Quality

Musli Power X-Tra Eyes Overseas Markets, Ten Fold Growth

[logo or bottle pic] After bagging key Indian patent for Musli Power X-Tra, Kunnath Pharma is focussing on mega sports promotion initiatives at an investment of Rs. 100 crore plus, to power ten-fold growth this year and strengthening overseas sales.

Patent No. 241602 is for an ayurvedic performance enhancing drug. Issued by Government of India’s Patent Office to KC Abraham, will it be enough to take his company to the next level, we asked him directly.

“This is the first in a string of patents we would be aiming for Musli Power X-Tra in different countries. This is an important step for us, as we don’t want unhealthy competitors for this product which is an invention of mine,” says this patentee.

Patents are, of course, for inventions, and the current patent to Abraham is for inventing this ‘herbal formulation used as a health restorative and to treat sexual dysfunction.’ The patent legally protects Musli Power X-Tra’s maker Kunnath Pharmaceuticals from anybody copying the formulation for 20 years.

Kunnath Pharmaceuticals which already does brisk business is, however, aiming for a ten-fold jump to Rs. 400 to Rs. 500 crore, this year.

Powering this growth is Abraham’s penchant for sports promotion, having come from a family that contributed an Olympian to the nation. (KC Abraham is the brother of India’s former Olympian Rosakutty).

Explaining the business logic behind, Abraham says, “Musli Power X-Tra is a performance enhancing drug. We started off with smaller sports sponsorships and endorsements, and are now entering the big league.”

He surprised the nation’s football scene recently when he announced an investment of Rs. 100 crore to start a national football academy. This shot went a lot longer than the conventional volleys corporates do by way of sponsoring teams and stars.

Says Abraham, “All the expenses of the 60 selected boys will be taken care of and their only agenda will be to play football. We will reward them handsomely as they progress and they will be paid an unbelievable amount of money for just playing football. My aim is that my boys will win the World Cup in 2018 and it is for that I am spending Rs. 100 crore.”

To give the initiative a jumpstart, Abraham is taking over Viva Kerala soccer club. Earlier, Kunnath had sponsored Goa’s Churchill Brothers.

Abraham is not restricting his sports promotion to just soccer, and is sponsoring Sri Lanka’s Wayamba Elevens for the Champions League T20 Tournament in South Africa. And the diligent entrepreneur he is, Abraham will personally visit Johannesburg to oversee how the initiative pans out. Sri Lanka is an emerging market of importance for Musli Power X-Tra.

Musli Power X-Tra is also a sponsor of the upcoming Commonwealth Games in New Delhi. “Both events would be fruitful for us, reflecting our emerging focus on international markets, concludes Abraham, standing up from a long chat in his corporate office in Kochi, and off to start his next meeting with organizers of another sporting event who have come for discussions.


Seasonal Magazine

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